Introducing AutoChoice: Revolutionizing
Online Vehicle Shopping



At Kind and Human, our mission is to create digital experiences that are not only functional but also delightful. AutoChoice, an innovative automotive startup, approached us with a vision to transform the car buying process. By leveraging a thoughtful design strategy and a seamless online platform, we aimed to eliminate the stress and pressure of traditional dealership experiences.

Design and Development Process

To bring AutoChoice’s vision to life, we employed a comprehensive user-centered design workflow that strategically focused on empowering car shoppers and supporting existing dealerships


Discovery and Strategy

Research and Analysis: Conducted extensive market research and user interviews to understand the pain points and preferences of car shoppers. This step was crucial in shaping our design decisions and overall strategy.

Strategic Planning: Developed a clear roadmap to create a platform that simplifies the car buying process while supporting dealerships by driving ready-to-sign sales to them.



Whiteboarding Sessions: Collaborated with stakeholders to brainstorm and map out the entire user journey, identifying key touchpoints and potential challenges. This collaborative approach ensured that all perspectives were considered.

User Stories: Created detailed user stories to capture the diverse needs and goals of car shoppers, informing the development of essential features such as down payment adjustments, trade-in quotes, and test drive bookings.


Design Development

Flow Diagrams: Developed comprehensive flow diagrams to visualize user interactions and ensure a seamless experience across the platform. This step was crucial for identifying and addressing potential usability issues early on.

Wireframes: Created wireframes to outline the structure and layout of each screen, focusing on clarity and ease of use. Wireframes helped in visualizing the overall design and functionality before moving to detailed design.

User Interface Design: Designed a visually appealing and intuitive user interface, emphasizing simplicity and user empowerment. We ensured that the design was responsive and accessible across various devices.

Prototyping: Built high-fidelity prototypes to bring the design to life, allowing for early feedback and iterative improvements. Prototypes were used to test design concepts and refine interactions.

Key Features and Benefits


Comprehensive Online Vehicle Shopping

  • Enables users to shop, price, and purchase vehicles entirely online, eliminating the need for stressful dealership visits.
  • Handles all negotiations, providing penny-perfect monthly payments for clarity and transparency.
  • Simplifies delivery at the dealership, making the final step hassle-free and convenient.


Customization and Flexibility

  • Allows users to adjust their down payment according to their financial preferences, enhancing affordability.
  • Provides instant quotes for trade-in vehicles, ensuring a fair and transparent process.
  • Facilitates easy booking of test drives, accommodating users’ schedules and preferences.


Supporting Existing Dealerships

  • Drives ready-to-sign sales to existing dealerships, distinguishing AutoChoice from competitors who aim to take sales away.
  • Enhances dealership operations by bringing in well-informed, prepared buyers, thus fostering positive relationships with dealerships.


Incorporation of OEM Incentives

  • Integrates OEM incentives into the buying process, ensuring users get the best possible deals.
  • Enhances the overall customer experience by offering value-added benefits.


Additional Value-Added Services

  • Integrates OEM incentives into the buying process, ensuring users get the best possible deals.
  • Enhances the overall customer experience by offering value-added benefits.



AutoChoice, with its thoughtfully designed platform, stands out in the automotive market by creating a stress-free, transparent, and efficient vehicle shopping experience. By supporting existing dealerships and integrating OEM incentives, AutoChoice ensures that both consumers and dealers benefit from this innovative platform. At Kind and Human, we are proud to have played a pivotal role in bringing this vision to life, staying true to our commitment to creating digital solutions that are kind, human, and impactful.

Additional Work